Key's entire programme schedule needs ripping up. It was a stupid idea, with a name that no longer has any real connection with its target audience. The "Key 103", " Key 2", " Key 3" brands are confusing nonsense and whoever came up with the idea should be fired, they have no place working for the country's second biggest Commercial Radio operator.
#How much did steve penk tv#
Kiss is a great name, and it would allow Bauer to take on Global's Capital brand, head to head.Īdvertising agencies would love it, they could sell the brand nationally and Kiss could also advertise on TV nationally, in the same way Capital does. Kiss 103 Manchester would sound fresh, new, exciting and sexy. If I was Bauer, I would rebrand all their hit music stations as Kiss FM. Key 103 is just a name: and in my opinion it's now a damaged brand. When Piccadilly Radio launched, it launched in Piccadilly Manchester, next to Piccadilly Gardens, and so the name made sense. Key 103 doesn't mean anything anymore, it never really did. Key 103 listening figures Source: RAJAR / Ipsos MORI / RSMB In my opinion, Key's owners, Bauer Media, now face the single greatest crisis in the radio stations history. I now no longer know what Key 103 is and I work in the industry, so imagine how the listeners feel, whereas across the road, Key's main hit music competitor, Capital FM, sounds exciting, fresh, and connects brilliantly with its target audience in 2015. It's become the comfy pair of slippers radio station, the radio station that your Mum and Dad used to listen to. To remain dominant in any industry you have to keep the product exciting for the consumer, but Key 103 has become stale and characterless. There is a major crisis at Key and it urgently needs fixing. Nobody can defend the Key 103 decline and if they do, they shouldn't be working in radio. Programming is where it's all gone wrong and without naming names, I believe it's currently the blind leading the partially sighted. Commercially, Key 103 remains one of Bauer's cash cows, but with this huge audience decline, it won't stay that way for long. The fall in recent years is not a blip, it's a spectacular depressing fall for this once great radio station. There are many talented people who still work there, but in recent years the radio station has totally lost its way. It always dominated the great City of Manchester, and for many many years was the number 1 choice for hit music radio listeners in Greater Manchester. the list of unique talented broadcasters that have worked for this great radio station is very impressive. Many amazing broadcasters started their career at this radio station - Chris Evans, Timmy Mallett, Geoff Lloyd, Susie Mathis, Dave Ward, Mike Sweeney, Mark Radcliffe, Gary King, Scott Mills. Piccadilly Radio/Key 103 was built on character. Piccadilly Radio launched on April 2nd 1974 and rebranded as Key 103 almost exactly 27 years ago. Most people in radio feel exactly the same way about the radio station where they started their career. I will always remain passionate about Key 103 Manchester. In terms of total audience, it is the worst set of listening figures in Key 103's history. The latest set of UK radio industry listening figures were released today, and one set of figures in particular makes me very sad.
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